On November 8th, 1997 we reopened our brand new McDonald's Restaurant. Please drop in and see our new restaurant and play place. We offer the best food in our industry and are proud to a part of Monroeville. We offer WI-Fi connectivity for your computer needs, and we feature the newest technology in our double booth drive thru service. We are taking applications for management trainees.
Back in 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of our history. From humble beginnings as a small restaurant, we're proud to have become one of the world's leading food service brands with more than 36,000 restaurants in more than 100 countries.
McDonalds passion for quality meant that every single ingredient was tested, tasted and perfected to fit the operating system. Kroc shared his vision of McDonalds future, selling his early suppliers on future volumes. They believed in him and the restaurant boomed. Ray Kroc was looking for a partnership, and he managed to create the most integrated, efficient and innovative supply system in the food service industry. These supplier relationships have flourished over the decades. In fact, many McDonalds suppliers operating today first started business with a handshake from Ray Kroc.
A Unique Philosophy
Ray Kroc wanted to build a restaurant system that would be famous for providing food of consistently high quality and uniform methods of preparation. He wanted to serve burgers, buns, fries and beverages that tasted just the same in Alaska as they did in Alabama.
To achieve this, he chose a unique path: persuading both franchisees and suppliers to buy into his vision, working not for McDonalds but for themselves, together with McDonalds. He promoted the slogan, In business for yourself, but not by yourself. His philosophy was based on the simple principle of a 3-legged stool: one leg was McDonalds franchisees; the second, McDonalds suppliers; and the third, McDonalds employees. The stool was only as strong as the three legs that formed its foundation.
