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LinkedIn is a great platform to use for growing your business and one of its most powerful options is its endorsements tool. The key to using it effectively is investing a little time so your endorsements are viewed as credible.
Your endorsements on LinkedIn let others know you are good at a certain skill or service and enough so that someone else would be willing to promote you. It is more powerful than listing the skill or service on your resume because, with endorsements, another person is willing to back you up.
For endorsements to work effectively, you need to invest a little time in the section of your LinkedIn page. You should only have endorsements from people with whom you have worked and with whom you are comfortable giving as referrals. It is also important to make sure your endorsements reflect your actual skills and experience, so others know they are a credible way to judge your abilities.
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