A HISTORY OF CHEVRON CARS
Enters! We take you on a journey of memories with Chevron cars.
In 1995, Chevron achieved a breakthrough in fuel technology with the invention of Techron, a new additive for gasoline that was unsurpassed in the cleaning and protection of engines. This was great news and Chevron needed a great way to tell the world about this. Enter Young & Rubicam Advertising and a simple idea: who would be the best person to tell the world about Chevron with Techron? It turned out not to be a person, but a car. A car that speaks. And, finally, many cars that speak. Because, although people do not think much about gasoline, cars, yes.