Jingles


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The most powerful way to ensure your advertising is heard and remembered. Jingles make radio and TV advertising more effective. Period.
That is why corporations with huge advertising budgets and the ability to assess their effectiveness continue to spend their money on custom jingles.

Research has shown that these 15-30 second pieces of music are so good at infiltrating the mind that one researcher dubbed them "earworms". (Jack Kellaris, Univ. of Cincinnati)

A custom jingle created to communicate an advertiser's position statement is 54% more effective than a reworded popular song and 78% more effective than the message alone or with canned background music.

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