Slogans
Do you have a unique selling proposition? Is it captured in a concise memorable slogan?
Let us brainstorm with you to create a slogan that sets you apart from your competition.
The placement of music was shown to invite attention to the message and motivate consumers to process the message and facilitate the potential to purchase. (Brooker & Wheatley, 1994)
The potential benefit of well-paired music and message to the advertiser is in increasing memory for the ad while reducing its length, i.e. 60-second versus 30-second commercial. (David Allan, Ph.D., St. Joseph's University, 2007)
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