Advertising Reports

---

Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Events by Nicki	3,001	1,029	84	$2,479.89
House Kitty Photo Booth	3,178	708	71	$1,706.28
Sound Express Mobile Entertainment	3,078	1,140	59	$2,747.40
The Wedding Pro	3,400	1,217	78	$2,932.97
TOTAL (4)	12,657	4,094	292	$9,866.54

---

Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)