Join Our Trusted Legacy of Excellence

With over 25 years producing high‑impact consumer shows throughout the Midwest, RJ Promotions delivers well‑attended, professionally executed events that put sponsors in front of motivated, active audiences—without the guesswork.

Strategic Benefits of Sponsorship

Unmatched Visibility & Brand Exposure

Your logo and brand message will appear across multiple touchpoints—onsite signage, show guides, floor plans, email campaigns, and social media—ensuring maximum exposure to attendees and exhibitors.

Access to Pre‑Qualified, Motivated Audiences

Attendees at RJ Promotions’ shows are consumers who come ready to compare, engage, and buy. Sponsorship positions your brand directly in front of decision‑makers.

Meaningful Partnerships & Credibility

Aligning with RJ Promotions connects your brand to a reputable, veteran-led company renowned for long-term exhibitor relationships and service excellence. That credibility reflects on you.

“Large Crowds. Tons of Vendors. Great Entertainment! Best of all, the show managers are amazing to work with!”

– Kristie Dean, Little Inspirations

Types of Sponsorship for Events

Exceptional events who partner with equally exceptional sponsors are a match made in heaven.

Understanding event sponsorships’ unique needs and objectives can help you stand out and build meaningful relationships with sponsors.

What are the 4 types of sponsorship programs for events?

The most common types of sponsor packages for events are financial, promotional, media, and in-kind sponsorship. However, that’s not to say all sponsorship programs will fit into one of these boxes.

1. Financial Event Sponsors

Some event sponsors offer financial support in exchange for promotional access to your audience.

Financial sponsors usually offer a set amount of money during the event planning stages to cover charges like attractions or appearance fees, venue rental, etc.

To get a sponsor to show interest in a financial arrangement, you need to convince them they’ll receive a large ROI for their brand. Otherwise, the deal will be too uneven. Financial sponsors are typically on the hunt for their ‘kindred spirit’ event brand — the one whose attendee demographics, values, and interests are a ‘perfect match.’

Benefits of Financial Event Sponsorship

The most significant advantage of financial event sponsorship is that you can enhance your event experience by Incorporating higher-value attractions to increase ticket prices.

Financial event sponsorship also offers you the freedom to be more innovative with your event — you can expand your event in a way that wouldn’t be possible with tighter budgetary constraints.

2. Promotional Event Sponsors

Promotional event sponsors are partners who work to raise awareness around your event.

For instance, working closely with social media influencers to promote your event in exchange for free entry or exposure can count as a promotional sponsorship. This is especially true if you’re working with macro-influencers with over 100,000 followers.

Promotional event sponsors could be community or industry leaders or local businesses.

The whole point of working with this type of sponsor is to rally new attendees and convince them (through a trusted source) that your event is ‘unmissable.’ This could involve developing and sharing social media promotional content and publicly advocating for your event.

Benefits of Financial Event Sponsorship

Think of promotional event sponsorships in the same way as an investment in stocks — sure, it can pay in the short-term, but the real benefits happen over time, such as:

• Increased brand visibility to a wider audience

• Access to a network of people who are skilled in marketing

• Ability to experiment with different social campaigns without the risk

Promotional event sponsorships increase the likelihood of a first-time ticket buyer becoming a recurring customer. And, as an added perk, by ramping up engagement with your social media posts and exposing your event brand to different groups, you build credibility with your existing audience.

3. Media Event Sponsors

Unlike financial and in-kind sponsors that offer aid in your event planning and execution, promotional and media event sponsors only have one goal: to get more eyes on your event. Therefore, many event organizers mistakenly think that media and promotional sponsors are the same thing.

However, while promotional sponsors could include a social media promotion like a TikTok influencer or a fellow event brand, media sponsors focus more on traditional media outlets, like television, radio, or online news channels.

Use a media event sponsor package to:

• Enhance event credibility and authority

• Widen your audience reach

• Build your network for future events

Benefits of Financial Event Sponsorship

Just like promotional event sponsorship, media event sponsorship widens your audience reach and boosts your event brand’s authority by:

• Targeting an established audience base with a high level of trust in the media source you’re partnering with

• Amplifying your brand across different mainstream networks, such as television and radio

• Enhancing the perceived relevance and value of your brand through association with ‘major media networks’

Beyond these benefits, media event sponsorships help you build a network of industry professionals that you can rely on in the future. For instance, if you partner with a radio station and make a good impression, you can use this connection as a testimonial to secure other media collaborations in the future.

1. In-kind Event Sponsors

Instead of funding your event, in-kind event sponsors are kind enough to provide goods or services for your event. In-kind event sponsors are like the ‘fairy godmothers’ of sponsors: They take your stress away by making material goods like big prizes for giveaways or marketing services appear magically.

Benefits of Financial Event Sponsorship

In-kind sponsorships are a great way of securing valuable goods and services for your event without putting down a direct financial investment.