Event Marketing

This year’s conference campaign was inspired by the poem “The Dash,” by Linda Ellis. The dash represents our entire lifetime between the date when we are born and the date when we pass away. The concept is an invitation to examine the quality of our lives and legacies. As Ellis tells us, “What matters is how we live and love and how we spend our dash.”

So, this year we challenged our conference attendees to do everything they could to make the most of their dash, to make a positive difference in the world, and to create a personal legacy of excellence and success that inspires others to follow their examples.